G-CRM by Pinkston, Brent

G-CRM
by Pinkston, Brent
Order 200202...$35.00
G-CRM stands for Global Customer Relationship Management and it's a relatively new concept to the gaming industries. The model simplifies the complex nature of marketing strategy and leads to profits and guest satisfaction. This book is a beginner’s guide to developing a CRM business plan, creating a team, choosing the right provider, understanding the tools of CRM, understanding the business intelligence and analytic techniques and using guest interfaces. It provides helpful tips, concepts and approaches to implement a CRM strategy. 123 pages, paperbound, 2005.

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