HIGH STAKES SELLING: TAKING THE GAMBLE OUT OF HIGH TECH by Walsh, Ronald J

HIGH STAKES SELLING: TAKING THE GAMBLE OUT OF HIGH TECH
by Walsh, Ronald J
Order 450211...$24.95
This is a sales strategy book to incorporate pragmatic lessons from the most popular game in the world - poker. At first glance, it might appear that using poker as a sales metaphor is a bit of a stretch but author and sales consultant Ron Walsh uses the hottest game in town to describe sophisticated strategies and techniques for winning complex, high dollar sales campaigns. Poker has a lot in common with the games salespeople play. Both are intellectual competitions that are played by risk-takers for money and both require skill and strategy to win. But what really makes poker analogous to high tech sales is that as the stakes of each game increase, so does the competency required of its players. This book will appeal to everyone that sells complex technology products and services to Fortune 1000 businesses, governmental and educational organizations. The poker vocabulary makes it a fun, interesting read. 280 pages, hardbound, March 2006.

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