MATH OF PLAYER DEVELOPMENT, THE by Browne, Steve

MATH OF PLAYER DEVELOPMENT, THE
by Browne, Steve
Order 486302...$80.00
The goal of any business is to make money. In the casino business that goal is reached via player development. Browne breaks the process down and covers all the bases from investing money to evaluating a player's worth to figuring out how much to spend on player reinvestment to player profitability to advantage play, to measurements and to the math of player utilization and response. Those who think you just open a casino's door and the money rolls in need this book to understand that even if people do show up on opening day, it takes concentrated effort to bring them back. 32 pages, paperbound, May 2006. (No returns on this item.)

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