HOW TO CREATE A PLAYERS CLUB THAT MAKES YOUR GUESTS SMILE by O'Brien, Toby

HOW TO CREATE A PLAYERS CLUB THAT MAKES YOUR GUESTS SMILE
by O'Brien, Toby
Order 486402...$199.00
This manual is a definitive primer for casinos adding a new players club to their marketing mix and for educating club and marketing staff members about using a customer-focused players club to drive gaming revenue and build relationships. It takes the reader through the steps of developing a reinvestment budget, creating member benefits, designing collateral, training club staff, driving membership and building promotions that increase card usage. The manual also details processes for segmenting the club database, developing a targeted direct mail program and creating measurement tools. A players club library in a single volume! 100 pages, three-hole notebook format, revised, 2008.

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