CASINO MARKETING-GULLO by Gullo, Nick

CASINO MARKETING-GULLO
by Gullo, Nick
Order 493202...$25.00
Nick Gullo's long-awaited Casino Marketing (255 pages, hardbound $50), which presents the basics of the subject and offers an outline of how an intelligently operated casino might best organize its marketing plan. In a dozen chapters, Gullo, a Las Vegan casino veteran now based in Costa Rica covers such diverse topics as the Marketing Mix, Hotel Sales (including in-house and citywide conventions, tour and travel groups) and Room Reservations. He then moves to marketing to discuss junkets, special promotions, the bus program and player evaluation and rating. The section on junkets in one of the biggest in the book, focusing on topics such as regular junkets; up-and-back junkets; the junket evaluation process; master player and group player analysis; monthly junket representative analysis; junket credit and applications. This is followed in size by a section on special promotions which includes a checklist (and methods) of evaluation; Invited Guests and Casino Rate; Bus Programs (advantages, problems, commission payments, daily cost report); preparing the Monthly Casino Marketing Report; How to Establish a Casino Marketing Department; Slot Marketing and Slot Clubs (this section covers only two pages) and the Preparation of a Yearly Marketing Plan. Packed with charts, tables, samples of forms and indexed, this is a handy survival guide for the newcomer to the industry who is in need of guidance in this vital area of casino management. It's also an excellent tool for the old pro to refer to when needed. 255 pages, hardbound, 2002.

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