CASINO OPERATIONS MANAGEMENT by Kilby, Jim and Jim Fox

CASINO OPERATIONS MANAGEMENT
by Kilby, Jim and Jim Fox
Order 495402...$85.00
Anthony Lucas was not a contributor to the original text, but his welcome expertise truly enhances this revised edition. A professor of gaming management at the University of Nevada Las Vegas, he is an expert in casino marketing. Kilby is Boyd Professor of Gaming at UNLV with more than 30 years of experience in the casino industry and in casino consulting. Fox has more than 20 years in the industry and is an instructor in the Auditing in the Gaming Industry class at UNLV. If you purchased the original edition of this book, you're probably asking how much is new in the 2004 update. Much has changed in the industry since the book was first published including regulations, policy, currency reporting, and one key, sensitive area‹casino marketing to what is called "the premium player segment." The marketing aspect is especially critical when it comes to understanding and correct decision making for discounting and rebates. There are costs, net effects, rationale and dangers involved, and many a casino executive's reputation and job is dependent on knowing the pluses and minuses of interacting with "whales."There are 19 major chapters, the Premium Player Segment is the newest. The authors cover Currency Reporting; Casino Cage and Credit Collections; Slot Management; Introduction toTable Games; Table Game Operations and Casino Accounting. Especially important in the section on Slot Management is floor configuration; the floor layout and customer behavior; how to determine slot win; the importance of hit frequency. In the casino marketing section there are valuable explanationS of slot clubs; cash mail or direct marketing promotions offering cash incentives; a look at food loss leaders how much casino volume is necessary to offset losses; drawing based promotions; and an examination of why a customer chooses one casino over others. 404 pages, hardbound, April 2004 .

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