CASINO MARKETING by Romero, John

CASINO MARKETING
by Romero, John
Order 499302...$49.95
This is an informative collection of 85 columns (previously published in International Gaming & Wagering Business magazine), written to generate ideas, teach the potentially innovative marketing executive how to be imaginative and communicative at the same time. Ten major sections focus on communications; direct marketing; designing ads and readable copy; promotional secrets; writing letters with impact. Filled with ideas and examples. 268 pages, hardbound. 1994.

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