SECRETS OF CASINO MARKETING by Romero, John

SECRETS OF CASINO MARKETING
by Romero, John
Order 499702...$49.95
The gaming industry's established marketing guru reveals the persuasive sales tactics he uses to find players and keep them coming back . In Secrets of Casino Marketing, John expands his IGWB marketing columns with new material. Then he blends in excerpts from his seminars at the World Gaming Congress and Expo and more than 50 other speaking engagements. He shows you his successful casino sales letters, some of them word-for-word, and elaborates on casino floor promotions, advertising, tournaments, local markets, slot clubs, hosts, inactives, testing, and dozens of other marketing tactics. 270 pages, hardcover. 1998.

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