HOSPITALITY MARKETING by Reid, Robert and D. Bojanic

HOSPITALITY MARKETING
by Reid, Robert and D. Bojanic
Order 512902...$90.00
This newly revised and updated book covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student but can be used by anyone interested ion learning how to market hotels and all that surrounds them. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.

Focuses on using the Internet as a marketing tool

Discusses in detail the pros and cons of franchising

Contains a section on service blueprinting

Presents a detailed explanation of budgeting for advertising

Provides a how-to approach for developing a marketing plan

Includes coverage of tourism marketing

Features new material on marketing technology and it's implications in the hospitality industry

Offers international coverage

Presents new, applications approach to the discipline of marketing

626 pages, hardbound, indexed, 2005.

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