MARKETING FOR HOSPITALITY & TOURISM by Kotler, Philip

MARKETING FOR HOSPITALITY & TOURISM
by Kotler, Philip
Order 649908...$130.00
This is the second edition of an important book for anyone planning to enter the gaming industry; hotel management, or restaurant/dining field. It is designed for the person taking a basic, beginning course in hospitality marketing, or simply, a one-semester course and offers the basic foundations of marketing theory. Powers covers consumer behavior; target marketing; research; data-based marketing; growth strategies; positioning. Other chapters examine hospitality services including advertising; public relations. Indexed, illustrated. 440 pages, hardbound, 1997.

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